Holland Racing's goal is to grow a stronger community and culture of cycling in Texas through events and partnerships. The company was founded in 2008 by husband and wife, Andrew Willis and Holly Ammerman. The name, Holland, is the combination of Andrew and Holly's first names.
Andrew, a long time elite racer and former U.S. National Champion, and Holly, an engineer and project manager started Holland Racing with the belief that in order for the cycling community in Texas to flourish, there had to be a sustainable foundation of events in which cyclists and sponsors could participate.
To date, Holland Racing has forged over 60 partnerships with central Texas businesses, sponsored a dozen cycling organizations, and hosts approximately 50 events per year, including bicycle races, educational clinics, and parties. In 2009 Holland Racing was recognized by Competitor Magazine for organizing the best bicycling event in Texas with the now legendary Driveway Series. In 2011 Holland Racing was recognized by USA Cycling as "Club of the Year."